Ji Lee is not only a creative designer who grew up in Brazil, he posses the power to entertain you with his art. He believed that the ideas are nothing, but the actions are everything. This inspired him to create personal works in creative and unique style. 

Word into logos is a collection of calligrams, inspired by diverse range of things like movies, personalities, cities among others by innovative way to arrange the word so that it illustrates its concept.

“When we were children, letters were like fun toys. We played with them through our building blocks. We colored them in books. We danced and sang along with TV puppets while learning C was for “cookie.” Soon, letters turned into words. Words turned into sentences. Sentences turned into thoughts. And along the way, we stopped playing with them and stopped marveling at A through Z,” says Ji Lee, the author of Word as Image.

Here are some incredible examples from this awesome book:

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